Driving digital growth through automated, data-led, and scalable marketing systems.

Creative | Data-Driven | Results-Oriented

Strategy. Execution. Results.

Meet the Maker

Hello,
I'm Vishal Sekar

Technical Marketing Operations Lead with 4+ years of experience architecting enterprise-level CRM, automation, and lead lifecycle ecosystems. Salesforce Certified Administrator with deep expertise in Salesforce Account Engagement (Pardot), cross-platform integrations via Zapier, and advanced lead routing. Proven track record in the Irish higher education and commercial sectors, including driving a 22% revenue increase through technical funnel optimization, robust data governance, and end-to-end CRM architecture. Skilled in bridging technical systems with strategic digital marketing to optimize multi-channel performance, streamline workflows, and scale business growth.

View My Projects

TURNING IDEAS INTO ACTIONABLE GROWTH

How I Bring Value

Digital & Performance Marketing

Paid & Organic Channels: Google Ads (SEM), Meta Ads Manager, Technical SEO, Social Media Marketing (SMM)
Optimization & Strategy: Lead Scoring, Lifecycle Marketing, Segmentation, A/B Testing, Campaign Performance Tracking (20%+ uplift in KPIs), ROI Reporting

Technical Expertise

CRM & Platforms: Salesforce (Flow Builder, User Roles/Permissions, Custom Objects), Pardot, Braze, Klaviyo, Odoo ERP
Integrations & Workflows: Zapier Middleware, API-triggered workflows, Salesforce Form Handlers, Eventbrite & Meta API Integrations

Web Development & Digital Analytics

Web & Technical Stack: HTML5, CSS3, WordPress Management
Analytics & Creative Tools: Google Analytics 4 (GA4), Adobe Creative Suite, Canva, Asana, MS Office

Account Management

Client Retention: Managed 20+ accounts with a 90% retention rate and built 30+ strong client relationships
Execution: End-to-end campaign lifecycle management, stakeholder communication, and performance optimization